Reference no: EM132222548
Use ASDA company
Business Model and Direction
The capstone project is "Strategic Business Analysis: Developing a Plan for Growth." It requires you to assess an organization''s business strategy, leadership system, global prospects, code of conduct, and profitable growth opportunities with an ethical emphasis.
The capstone project will require you to construct a detailed and well-thought-out analysis of a real-world business that employs many of the business theories, concepts, and relevant strategic analysis tools studied in the MBA program.
In Module 2, you gathered information about your selected business "ASDA company" with the focus on mission and vision. In this module, you will use and apply concepts of the varying business-level strategies.
Continue to gather information about your selected business organization. Write an analysis that includes the following:
1. What is the company's business model? In other words, how does the company operate and make money?
2. What are the company's goals, objectives, and strategies? Examine these at the following three levels:
Corporate
Division
Functional or departmental
3. The summary should be 3-4 pages in length (excluding title page, abstract, and references).
4. Support your statements with at least two peer-reviewed resources. Cite your sources in APA format.