Reference no: EM132644170 , Length: 4
Individual Internet Assignment
This assignment needs to be 2 to 4 pages single-spaced and must include related chart and/or graphs. Report presentation will count toward the assignment grade.
Question 1: What is the name of the company and what are some of the company's products and services?
Question 2: Why did you choose this company for the assignment?
Question 3: What is the name and position of the manager and/or owner who you interviewed for this assignment?
Question 4: Who are the company executive officers? Include an organizational chart.
Question 5: Who is the company's target market?
Question 6: Discuss demographics, psychographic, geographic and behavioral variables.
Question 7: Apply the Porters 5 Forces model to the company's industry and indicate which factors are high and/or low and the interpretation of the factors. (i.e. If you feel barriers to entry is high, explain your reasoning).
Question 8: Develop a SWOT Analysis model for the company.
Question 9: Apply the Product Life Cycle model to the company overall.
Question 10: What is the company's unique selling proposition? Discuss in detail.
Question 11: What is the company's sustainable competitive advantage? Discuss in detail.
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