What is the company doing well if anything what mistakes if

Assignment Help Marketing Management

Reference no: EM13390618

Developing a marketing strategy involves creating an integrated marketing mix (product, pricing, distribution, and promotion – the 4Ps) aimed at developing a long-term, value-oriented relationship with a clearly defined target market. Being able to succinctly and effectively communicate your analysis and recommendations is an important business skill and a component of your development in this course.

Project: Write a 3 pages paper that summarizes your analysis of the effectiveness of the company’s current marketing strategy as it applies to your chosen target market (from Assignment 2) and your recommendations to improve or build on this strategy.

Part A: Very briefly summarize the company’s/product’s current environment and the marketing mix components of the current strategy (i.e. to set the stage for Part B, review just the most important highlights of your Assignments 1 & 2).

Part B: Critique the effectiveness of the company’s marketing mix (all 4Ps). Is it appropriate for your chosen target segment from Assignment 2? Does it reinforce the company’s/ product’s positioning strategy? What is the company doing well, if anything? What mistakes, if any, is it making with its current strategy? Recommend improvements and/or additions to the company’s marketing strategy to make it more effective for your chosen target segment from Assignment 2.

Reference no: EM13390618

Questions Cloud

Define a quality problem in this organisation hint use the : assemble any three 3 suitable lean six sigma techniques that can be used to identify root causes of a possible quality

As the human resources manager it is your responsibility to : as the human resources manager it is your responsibility to keep all human resources employees informed about current

Increasing the consumption of low-fat milk and whole-grain : application you will develop a marketing plan.choose one of the following1. increasing the consumption of low-fat milk

Write a positioning statement for your chosen : segmentation targeting and positioning stp form the foundation for a companyrsquos entire marketing plan ndash all

What is the company doing well if anything what mistakes if : developing a marketing strategy involves creating an integrated marketing mix product pricing distribution and

The purpose of the discussion board is to allow students to : the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate

The student supported the research paper with at least four : you are the chief human resource officer chro at your organization. as the chro one of your primary roles is to be the

The promotion involves some combination of advertising : application you will develop a marketing plan.choose one of the following1. increasing the consumption of low-fat milk

Monopoly problem determine the equilibrium price : determine the equilibrium price equilibrium output unit profit and total profit at the equilibrium point. also

User Account

All Pages