Reference no: EM133340089
Questions
1. What is the company's competitive strategies.
2. An analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc of the craft beer industry.
3. Analyze financial data of the craft brewery industry using ratio analysis. Additional sources for company's financial information can come from annual reports, Yahoo Finance, etc.).
4. Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.)
5. Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level).
6. Recommended strategic alternative (include support).
7. Implementation plan (activity plan) recommended for the industry (including challenges and issues).
8. Evaluation and control plan.