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What is the company competitive priority

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1. Identify an example of a company that competes on one of the competitive priorities discussed in the chapter (e.g. consider companies you have read about, that are in this book; it could even be a company you shopped at on your way home or have worked at).

2. What is the company's product? What is the company's competitive priority?

3. Identify specific aspects of the company's supply chain that enable the company to compete in this way (e.g. vertical integration or special relationship with suppliers or specialized technology).

4. Zara is discussed in the Chapter opener. What is Zara's competitive priority? Give examples of how Zara ensures this strategy. Do you think this strategy will continue to be effective in the future? Why or why not?

Reference no: EM132441151

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