What is the communications mix and how should it be set

Assignment Help English

Reference no: EM133321680

ASSIGNMENT 1

PART 1

Answer the following questions briefly but completely.

1. What are a marketing channel system and a value network?
2. What decisions do companies face in managing their channels?
3. What major types of marketing intermediaries occupy this sector?
4. What are the major trends with marketing intermediaries?

PART 2

Take a position (pro or con) and explain:

1. Does it matter where you sell?
2. Channel images do not really affect the brand images of the products they sell that much, versus channel images must be consistent with the brand image.

ASSIGNMENT 2

Answer the following questions briefly but completely.

1. What is the communications mix and how should it be set?
2. What is an integrated marketing communications program?
3. What steps are required in developing an advertising program?
4. What does a company gain by having a Facebook page or advertising through Facebook?
5. What would you think if a brand or company were not on Facebook?

Reference no: EM133321680

Questions Cloud

Discuss impact of solar-powered integrated chicken-fish : The Impact of Solar-Powered Integrated Chicken-Fish Farming on Local Food Systemss The proposed research project seeks to explore the potential impact

Why does scene begin with two clowns trading jokes : Why does this scene begin with two clowns trading jokes? Do their jokes make any sense in the context of the play? Where do Hamlet and Laertes fight in V.ii

Explain what had the biggest impact on their decisions : Explain what had the biggest impact on their decisions. Summarize three examples. Explain how the jury may have been misinformed or unfair in their thinking

What did you learn about genre study : What did you learn about genre study and a rhetorical approach to writing that was most helpful to you? How can these things help you as you move forward

What is the communications mix and how should it be set : What is the communications mix and how should it be set and What is an integrated marketing communications program?

Explain the possible benefits might this have for prison : Explain the possible BENEFITS might this have for the prisoners. What possible RISKS might there be for the prison itself to deal with? Do you think

Who administers the affordable care acts health insurance : Who administers the Affordable Care Act's health insurance exchanges? Physician practices For- profit businesses

How does the doctrine of hobbes reflect this view : How does the doctrine of Hobbes reflect this view? Provide examples from Hobbes the Levithian.

What could be the methodology of this research study : What could be the methodology of this research study? Kindly include the research design, sample, instruments, and data collection procedures of this.

User Account

All Pages