What is the communications mix and how should it be set

Reference no: EM133321680

ASSIGNMENT 1

PART 1

Answer the following questions briefly but completely.

1. What are a marketing channel system and a value network?
2. What decisions do companies face in managing their channels?
3. What major types of marketing intermediaries occupy this sector?
4. What are the major trends with marketing intermediaries?

PART 2

Take a position (pro or con) and explain:

1. Does it matter where you sell?
2. Channel images do not really affect the brand images of the products they sell that much, versus channel images must be consistent with the brand image.

ASSIGNMENT 2

Answer the following questions briefly but completely.

1. What is the communications mix and how should it be set?
2. What is an integrated marketing communications program?
3. What steps are required in developing an advertising program?
4. What does a company gain by having a Facebook page or advertising through Facebook?
5. What would you think if a brand or company were not on Facebook?

Reference no: EM133321680

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