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You have been put in charge of pricing for a monopolist. Assume that the marginal cost is zero (0). It is known that there are two consumers. Consumer I has a demand of q^d = 6 - p. Consumer II has demand q^d = 12 - 2p. But which consumer is which is unknown. Draw each type of consumers' demand curve.
a. What is the combined demand (use a demand schedule)? What is the optimal single price, the number of calls made, the profits for the firm, and the consumer surplus of each type of person.
b. With the optimal single price, what fixed fee could you charge? (Hint: what fixed fee could you charge in addition, so that the low demand consumer would still buy the same amount?)
c. You tell your boss, "We can make more money by separating out the two types of users. The boss says, "No one would want to reveal that they have a higher demand." Show you can by using two different pricing options. Hint: use the offer in b. for the low demand consumers, and create an option that the high demand consumers would choose which generates more profit from them.
d. Explain why this plan works.
Able Plastics, an injection-molding firm, has negotiated a contract with a national chain of department stores. Plastic pencil boxes are to be produced for a 2-year period. Able Plastics has never produced the item before and requires all new dies. I..
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Think about a product that you have purchased recently (e.g. soda, diapers, takeout meals, milk, shoes, manicure/pedicure, video game, etc.)
Their costs and benefits are presented in the table below. Each project has a useful life of 50 years and the MARR is 12% per year. Which of the projects, if any, should be selected?
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Assume that you want to change careers to run a gourmet food truck - the career of your dreams. You use Chapter 7 from Everything Economics as a guide to help you to decide whether to quit your current job, in which you make $45,000 per year. Answer ..
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The U.S. Commercial Service prepares reports known as the Country Commercial Guide for countries of interest to U.S. investors. Utilize the Country Commercial Guide for Brazil to gather information on this country's energy and mining industry. Consid..
What is a market niche, and how does it apply to Taza's business model? What types of companies compete with Taza? What role has technology played in Taza's success? Describe the entrepreneurial profile. In what ways does Larry Slotnick display these..
Assume that inflation is currently 4% but the Fed’s inflation target is 2%.
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