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Read the case study from Hess's Growing an Entrepreneurial Business (2011):
Defender Direct, Inc.: A Business of Growing Leaders
Questions:
What do you think Dave means when he states, "Businesses don't grow-people do"?
What do you think Dave means when he states, "Build a culture on purpose, not by accident"?
Why did Dave want to build a business that could be "McDonaldized"?
Explain how Defender's business model of simplicity was scalable.
What is the "Circle of Life"? Why is it important?
How did Dave evolve his business model?
"Businesses don't grow-people do." How did Dave grow? How did Dave's growth enable the business to grow?
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