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Discussion Post: Integrated Marketing Communications & the Promotional Mix
The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central message of the commercial? How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.
Read the case "The Scarborough YMCA: Getting Back on Track" and answer the following questions:
How does the organization present itself to the public? Which approach is this closest to and why? How does the company handle change and make decision?
How do you develop a Finance Strategic Plan (FSP) to reduce costs/expenditures within a health care institution or department.
Why are networking and branding so important to your career and lifelong learning? (health management)
Corporate diversification strategies raise a wide range of strategic management issues. For this week's critical thinking assignment, read the case study found
A noted organization theorist once said, "Pressure for change originates in the environment. Pressure for stability originates within the organization." Do you agree?
Outlines are effectively used to create all types of written works, from academic papers to business documents, movie scripts to novels.
-Identify the differences between Group and Team in the organisation.
What is the alternative name of cause and effect diagram? how can it be used to understand the organizational problem causes?
How do companies keep mobile data secure for customers? How do companies use technology to create competitive advantage?
A variety of industries have unique problems that come with a lack of understanding of diversity.
Assume that you are interested in the relationship between Graduate Record Examinations (GRE) scores (the total of all subtests) and graduate school grade point averages (GPAs) at the end of their graduate programs.
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