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What is the business trying

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Reference no: EM132838497

Lush Canada Company (Costmetics)  Customer and Business Goals

The Presale

For Buyer Persona A:  

Awareness, Consideration 

1. What does the customer want to achieve at each step in the buying journey?   

2. What is the Business trying to achieve at each step in the customer's buying journey? 

The Sale Selection, Purchase 

1. What does the customer want to achieve at each step in the buying journey?   

2. What is the Business trying to achieve at each step in the customer's buying journey?  

Post Sale Being a Customer Satisfaction, Loyalty, Advocacy 

1. What does the customer want to achieve at each step in the buying journey?   

2. What is the Business trying to achieve at each step in the customer's buying journey? 

Reference no: EM132838497

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