What is the brands positioning strategy

Assignment Help Marketing Management

Reference no: EM133665113

Assignment: Brand Assessment

I. Executive summary

II. The brand:

1. Product
2. Pricing
3. Place
4. Promotion

III. Brand Vision

Does it align with the organization?

IV. Brand Values

What does the brand stand for? What are the core values?The brand's character?

V. Brand Personas

Does the brand use brand personas?

VI. Brand positioning

What is the brand's positioning strategy?

What makes the brand different? What makes it unique? What makes it similar to others?

VII. Brand Name

Does the brand name fit the strategy? Is it a strong brand name?

VIII. Brand Identity

Is the brand identity on par with-or superior to competitors?

Imagery, colors, etcetera.

IX. Website experience

Does the brand's website properly reflect the brand while encouragingonline interactions with consumers?

X. Brand Story

Does the brand create content to share brand's story and shape perceptions about it?

XI. Brand SWOT

1. Strength
2. Weakness
3. Opportunities
4. Threats

XII. Summary and conclusion.

Reference no: EM133665113

Questions Cloud

How did funding undermine secondary education for blacks : How did this funding undermine secondary education for Blacks? How did the Black community and supporters redress these matters?

What are the perceived benefits of such an activity : Based on example of exploration lesson, which of four positions most closely matches your beliefs? What are the perceived benefits of such an activity (if any)?

Treated for opiate dependence and major depression : You are working with Jeff Roberts, a 34-year-old married white male being treated for opiate dependence and major depression, single episode

Create and populate a pinterest board with items relevant : DSMG29005 Community Safety and Education, CQ University - create and populate a Pinterest board with items relevant to your chosen safety topic and your chosen

What is the brands positioning strategy : What is the brand's positioning strategy? What makes the brand different? What makes it unique? What makes it similar to others?

Hypertension primarily affect renal blood vessels long-term : How do diabetes mellitus and hypertension primarily affect renal blood vessels long-term?

What did western music contribute to development of rock : What did country & western music contribute to the development of rock and roll? Compare it to the contribution of rhythm and blues.

Characteristic of diabetes : John has not been feeling well. He is constantly tired and feels bloated. His blood pressure is low and at times his vision is blurred.

What impact did the un had in africa after wwii : What impact did the UN had in Africa after WWII?

User Account

All Pages