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"& other stories" is a fashion brand offering wide women clothing, own by H&M.
• Promotion: How is the "& other stories" communicated via its promotion mix? How does the brand use advertising, PR, personal selling, sales promotion, DM and online marketing to promote the brand?
• Place: How does the brand “get to market”? How do distribution channels add value to the brand? How is the brand positioned in-store or online?
o What role do intermediaries (middle audiences) play?
• Price: What is the brand’s overall pricing strategy? Does this reinforce the brand’s position? How do the brand’s price points compare with competition?
Discuss how just-in-time manufacturing might affect a Job Shop. (Consider both positive and negative impacts on both internal and external operations.) Discuss the concept of the “Process Spectrum”. Use examples where appropriate. Briefly discuss the..
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Write a two-and-a-half-page report briefly describing the various metrics used to gauge network effectiveness and efficiency in meeting organizational goals.
A newly formed firm must decide on a plant location. There are two alternatives under consideration: Omaha: fixed cost $1.2millions, variable cost per unit of $36 Kansas City: fixed cost 1.4millions, variable cost per unit of $20 Suppose demand is 10..
What changes in the environment or the company might lead Lincoln Electric’s em- ?ployees to become more interested in unionization? How likely do you think such changes are to occur?
Modern Furniture Stores sells modern coffee tables. The expected demand for next months is 500 coffee tables. Tables are handmade in Seattle.
Describe a value chain that creates and delivers services, such as in airlines, banking, health care, hotels, education, food service, etc . . . Tell me how it is becoming more green and sustainable. If they aren't doing everything they could do, wha..
The major distinction between cash-basis and accrual-basis accounting is that the
myrtle air express decided to offer direct service from cleveland to myrtle beach. management must decide between a
find examples of firms that have sustained competitive advantage by competing on the basis of cost leadership, response,
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