What is the brands overall pricing strategy

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Reference no: EM131784701

"& other stories" is a fashion brand offering wide women clothing, own by H&M.

• Promotion: How is the "& other stories" communicated via its promotion mix? How does the brand use advertising, PR, personal selling, sales promotion, DM and online marketing to promote the brand?

• Place: How does the brand “get to market”? How do distribution channels add value to the brand? How is the brand positioned in-store or online?

o What role do intermediaries (middle audiences) play?

• Price: What is the brand’s overall pricing strategy? Does this reinforce the brand’s position? How do the brand’s price points compare with competition?

Reference no: EM131784701

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