What is the brand value proposition

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1. Name and discuss the six aspects of the Brand Identity Prism. Make sure you include how the Prism can impact the success or failure of a business.

2. Why is it a good idea to have a clear picture of your company's strengths, weaknesses, opportunities and threats prior to creating your brand? Who should be involved in your SWOT Analysis?

3. In the Slideshare, The 9 Criteria for Brand Essence, it states, "Branding is not solely a marketing function, it is an organizational function." Discuss the key point being made here.

4. What is the Brand Value Proposition? Discuss why it is so important.

5. In the reading, Introduction to Brand Strategy, describe how both Consistency and Flexibility are important components.

Reference no: EM132986086

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