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Problem: Natureview Farm Inc Brand Positioning Reflection Paper
1. What is the brand positioning of Natureview Farm?
2. What is your option recommendation to reach $20MM annual sales by the end of 2001 with the three options being discussed and why? Company P&L analysis is required to support your recommendation. Company market value can be based on profits and/or sales.
3. Compare channel marketing practices between the natural foods channel and mass merchandiser supermarket channels in terms of risk, cost, intermediaries, retailers, and target customer differences. Are there channel conflicts that could affect the current Natureview Farm natural food channel?
4. Who are the major competitors/channel? What are possible competitor reactions to Natureview Farm increasing distribution in supermarket or natural foods channels?
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