What is the brand name of for-profit business

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Discussion 1: What is the brand name of your for-profit business/organization?

Discussion 2: What is the new product, not currently in existence, that will generate revenue for which you will prepare a marketing plan and strategy during this class? Give the product a name and briefly describe it.

Discussion 3: Look up "brand extension" in your Kotler text and describe whether your product is considered a line or a category extension.

Discussion 4: How will you acquire information to prepare your marketing plan during this class? What research will you undertake? Be specific.

Discussion 5: Describe the key customer market (i.e., who are you targeting?).

Discussion 6: Will your new product be marketed domestically or globally? Why?

Discussion 7: Once complete with identifying your new product for a new market along with addressing the outlined questions, continue by identifying and assessing marketing opportunities.

Reference no: EM132617025

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