What is the brand essence of the mercedes brand

Reference no: EM133337183

Case: The Mercedes Benz company has created a brand that extends across different product categories. Considering the brand extension answer the following questions: (the activity is based on one of our class lectures on Content Marketing, the advertisement link can also be found below)

a) What is the brand essence of the Mercedes Brand?

b) define persona for Mercedes watches

Reference no: EM133337183

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