What is the brand

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Question

From a consumer perspective, provide an example of a brand (Apple) that resonates with you. Think of the concepts and definitions from the course textbook and relate it to this post answering the following questions:

1. What is the brand?

2. What is it about the brand from a consumer perspective that resonates with you?

3. Do you think the brand is authentic in their approach to connecting to you as a consumer? Explain.

Reference no: EM133340605

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