Reference no: EM131293558
Project: Product Life Cycle
The Product Life Cycle is a theory that is helpful in guiding strategic marketing decisions about how a product is promoted, where it might be sold, pricing (and profit), and even product attributes. It also has something to tell us about the competitive environment and new product development.
The products below represent the product classes which are in their growth stage of Product Life Cycle. Pick one product category from the list:
• Tablets
• Keurig Coffee machine
• Blue Ray DVD
• 3D Printer
1. Using the product category chosen as a product class and a popular branded product as a specific example, explain how price, promotion, distribution, product (features and attributes), and competition have changed, and are likely to change as the product move through the product life cycle.
2. Prepare a 10-15 minute oral presentation and a three- to five-page paper (both are due on the same day).
Main Points to cover:
• Brand
o Apple
o Website
Minimal
Eye catching
Sleek
• Price
o Cost of each IPAD
• Promotion
o Online
o Instore
Electronics / Walmart : Superstores
Radio Shack
• Distribution
o New product every year
• Product
o Features
Educational
Business
Siri
Facetime
Accessories
• Keyboards
• Cases
• Headphones
• Speakers
• Life cycle
o Ipad 2010
o Apple 1973
Outline: Tablet
• History of Tablet
o Computer predecessor
o On screen pen interface
First tablet released
Technology behind it
• Apple
o Synopsis of Apple
First computer
Iphone
IPAD
o Brand
What is the brand
• Minimal / sleek / powerful
o Sales
How many sold the first weekend
• First year
• Price
• Promotion
o The ad
o Types of IPad
Prices for each type
Evolution of interface
• Distribution
o What changes in each model
o Why is there different models
Uses behind
• Business
• Education
• Entertainment
• Compare competitors
o Software differences
o Samsung
o Windows
Battery / interface
• Future of Tablets
o Holograms
o Interactive interface
o Apples predictions for the future
Works Cited
• Https://twitter.com/charlesmclellan. "Tablet Computers: An Overview | ZDNet." ZDNet. N.p., n.d. Web. 10 Nov. 2016.
o https://www.zdnet.com/article/the-history-of-tablet-computers-a-timeline/
• Ritchie, Rene. "History of IPad (original): Apple Makes the Tablet Magical and Revolutionary." IMore. N.p., 06 Oct. 2014. Web. 10 Nov. 2016
o https://www.imore.com/history-ipad-2010
• Https://www.facebook.com/about.ipad. "The Innovative History of the IPad." Lifewire. N.p., n.d. Web. 10 Nov. 2016.
o https://www.lifewire.com/history-of-the-ipad-1994668
• "Apple." Apple. N.p., n.d. Web. 10 Nov. 2016.
o https://www.apple.com/
• By Xiomara Blanco. "Best Tablets of 2016." CNET. N.p., 03 Feb. 2014. Web. 10 Nov. 2016.
o https://www.cnet.com/topics/tablets/best-tablets/
|
Successful execution of the plan
: After the SAP has been designed, it is time to develop all the supporting materials needed for a successful execution of the plan. During the development phase, it is not only essential to take a close look at the list of identified security topic..
|
|
Identify the end goal of your social influence
: Identify the end goal of your social influence. Explain who you are trying to persuade and exactly what are you trying to persuade them about. Are your targeting an attitude, a belief, a value, a behavior, or a combination of these?
|
|
Discuss how to use the power of each design most effectively
: Discuss the benefits of using both designs in the research study. Determine which design (qualitative or quantitative) will become the primary research design. Discuss how to use the power of each design most effectively.
|
|
Charge of training in a petroleum company
: Consider this scenario. You are the human resources manager in charge of training in a petroleum company. You have been asked to design and develop a comprehensive new training system which will be used to ensure those employees who use templat..
|
|
What is the brand
: MKTG-102-5 Principles of Marketing-What is the brand?How many sold the first weekend? What changes in each model ? Why is there different models Uses behind?
|
|
Build a personal portfolio website
: Web Development I (ISY10209) - build a personal portfolio website to demonstrate your life/business/IT skills. Each of topics of the study guide will bring you closer to being able to produce this website.
|
|
What negotiating approach would you choose to adopt
: What negotiating approach would you choose to adopt? Explain. What would be your interests and possible positions? What would be your initial proposal to mangement broken down by department?
|
|
Retail chain to produce documents
: Consider this scenario. You work for an auditing company. You have been asked to audit a national retail chain. Select one access device and one instance of application software which could be used by the retail chain to produce documents.
|
|
What is the value of having an ethics program
: What is the value of having an ethics program (and related programs like safety programs) and what are the responsibilities of front line leaders/supervisors and the workers when they face dilemmas such as the one described?
|