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Question: What is the big problem that Facebook's trying to focus? Its mission is "to give people the power to share and make the world more open and connected." In giving power to the people through tools (Facebook profiles, pages, apps, Messenger, and so on), the digital giant has created ways for brands to have direct and individualized links to customers, and the company is able to leverage this conduit for its revenue and profits. There is no predefined industry boundary that limits how Facebook thinks about the power of sharing to people across the globe and helping the world become smaller than the familiar "six degrees of separation." Its WhatsApp and Messenger apps aim to redefine interactions between consumers and businesses (conversational commerce) using social web and messaging platforms. Its Facebook Live video-streaming app connects broadcasters and viewers in real time and competes with YouTube, Amazon, Comcast, and Verizon. Its Oculus virtual reality headset-a new tool for immersive, shared social experience-allows viewers to go inside their favorite games and movies and competes with Google (Daydream) and Microsoft (HoloLens). It is working on deploying solar powered drones to deliver Internet access to remote rural parts of the world. In this domain, it is pitted against Alphabet and Amazon. Remember, these are no longer products; they are tools that enable individuals to share and connect on the social web. In solving the thorny frictions that prevent seamless connectivity, Facebook is not only better linking companies to customers but increasing its revenue and profits.