What is the bid price that maximizes expected contribution

Assignment Help Business Economics
Reference no: EM13159657

Your company, Bright Paints, is one of a dozen companies manufacturing a special reflective paint used for traffic signs. The State Department of Transportation has called for tenders to supply 10,000 gallons of blue reflective paint to be delivered within two months. You can foresee fitting in a production run of the blue paint and have decided to bid on the job. You calculate your incremental costs for this job to be $76,200. This particular contract is standard, similar in all in respects to hundreds of contracts you have bid on over the past few years. Your pricing policy has been to apply a mark-up to incremental costs to arrive at the bid price. Your mark-up has been higher when you had plenty of orders and lower when you had few or no orders to fulfill. You have assembled data relating the mark-up rate used and the percentage of contracts won at each mark-up rate, as follows.

Mark-up rate (%)

Percentage of contracts won at that rate (%)

0

10

15

20

25

30

35

95.9

84.8

65.4

41.3

15.7

3.0

0.2

a. Why would your company have bid with a zero mark-up on some past tenders? Why didn't it win all of those contracts?

b. What is the bid price that maximizes the expected contribution of the contract?

c. Why, or why not, is the fixed-price mode of bidding likely to be the best one to use for this contract?

2. In calculating the incremental cost of a particular project, how would you treat the possible future costs of a lawsuit that may occur as a result of this project, where the cost of the lawsuit might range from $10,000 to $500,000 with an associated probability distribution?

Reference no: EM13159657

Questions Cloud

Autobiographical or fictional account by a slave : Explain whether you think an autobiographical or fictional account by a slave (such as Phillis Wheatley and Olaudah Equiano) is more persuasive than a biographical or fictional account by a white author (such as John Gabriel Stedman or Aphra Behn)..
How much should the government increase taxes : Assuming that there are no direct expenditure offsets to fiscal policy, how much should the government increase taxes?
Valuations of public goods : Do consumers of public goods have the same incentives to reveal their true valuations of Public goods as they do of Private goods?  Why or why not?
What is the first-order growth rate constant : The culture can only withstand a population of 4000 per mL. Tothe nearest hour, when will the stationary phase set in?
What is the bid price that maximizes expected contribution : Why would your company have bid with a zero mark-up on some past tenders? Why didn't it win all of those contracts? What is the bid price that maximizes the expected contribution of the contract?
Recursive function in scheme : Write a recursive function in Scheme, called "get-element" which takes two parameters, an index and a list. The function returns the element at the given index position in the list or #f if element is not contained. Indices start at 1 and go to th..
Hypothesis about the phenomena : What phenomenon in space would you explore further? Give us a description of the phenomena, formulate a hypothesis about the phenomena and how you would go about studying it.
Is aorta an artery : Some snakes move into a particular area.Over time , one group ofthese snakes becomes active only at night;another group is activeonly during the day.
Is this firm in a short-run or long-run equilibrium : What amount of profit is the firm earning? Is this firm in a short-run or long-run equilibrium? Explain

Reviews

Write a Review

Business Economics Questions & Answers

  Economics assignment

This document contains various important questions and their appropriate answers in the subject field of Economics.

  Demand and supply curves

Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.

  Long-run perfectly competitive equilibrium for the firm

Evaluate Government intervene and correct this situation?(a) Explain the concept of a concentration ratio. A rise in the price of magarine Explain the impact of external costs and external benefits on resource allocation long-run perfectly c..

  Supply and demand diagrams

Explain each of the following using supply and demand diagrams,  With the use of a graph, explain how these two programs affect cigarette consumption and the price of cigarettes.

  Case study: fisher-price toys

The case study of the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School.

  Draw the production possibility curve

Draw the production possibility curve and a. Define consumer surplus and producer surplus.

  Tax revenue

The Australian government administers two programs that affect the market for cigarettes

  Maximize total welfare

How many tickets to sell to maximize total welfare.

  Difference between the cv and the ev

The change in consumer surplus (?CS) is not "theoretically" justifiable like the CV and EV but it continues to be the most widely used measure of consumer welfare change. Explain how this can be reconciled

  Depict von neumann-morgenstern utility index u in a diagram

Depict the von Neumann-Morgenstern utility index u in a diagram

  What is the market solution

What is the market solution (market price and quantity) and What is the total surplus of the society under the market solution

  Calculate gross national product and net national product

Calculate gross national product and net national product

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd