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Problem: Marketing Mix strategy for: Place/Distribution strategy - what are your distribution channels, supply chain strategies, and warehousing needs? Promotion strategy - what is the best way to reach your target market, what type of content is most appealing and appropriate for your target market (what would appeal to you)? Advertising, PR, Personal Selling, Sales Promotion, Direct marketing, variants - discuss your promotion mix and content.
Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for the company. Refer to the six criteri..
If a nonprofit hospital were planning to buy ex-pensive MRI scanning equipment (to detect tumors), who might be involved in the buying center?
Choose an organization (either the one you are currently employed or the previous one) and briefly discuss its recent marketing objective(s) and activities. Evaluate the effectiveness of the marketing activities
What type of consumer would purchase a frozen organic food meal and Is there a demand for an organic frozen food product line in the consumer marketplace
Explain Online Therapy Analysis and discuss related ethical informed consent, confidentiality and security issues
Zeithaml Parasuraman, and Berry have identified dimensions of quality service. They are: Reliability - the ability to provide dependably and accurately what was promised, Assurance - the knowledge and courtesy of employees, and the ability to convey ..
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
You will prepare a written document which describes the factors which influence the choice of promotional strategy,
Prepare a market segmentation analysis to define potential consumers for this product. Write an assessment of the marketing mix.
dietrich mateschitz launched the red bull energy drink 1987. - explain how new technologies have made WOM promotion easier.
What is the advantage of launching a new product on the basis of science OR on the basis of the creative discovery of unknown needs?
A 1600 word paper is due that summarizes your research with respect to one of the following topics: marketing ethics, global marketing, or 'social media as a marketing tool'. Your research can consist of article reviews, internet research, etc..
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