What is the best type of marketing research

Assignment Help Marketing Management

Reference no: EM13862930

200 - 250 word.. no format needed just question needs to be answered its a discussion.

What Is the Best Type of Marketing Research?

Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.

Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

Reference no: EM13862930

Questions Cloud

About state government levy tariffs on imports : State Government Levy Tariffs on Imports

Amount of dissolved oxygen : Industrial wastes and sewage dumped into our rivers and streams absorb oxygen and thereby reduce the amount of dissolved oxygen available for fish and other forms of aquatic life.

Write paper about topic the dance and still life with dance : Write a three page term paper analyzing the topic "The Dance" and "Still Life with Dance" by Henri Matisse. Your paper must be written to the thesis proposed.

Give the current state of the financial markets : Given the current state of the financial markets

What is the best type of marketing research : Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth,..

Lp model for transportation problems : When using a general LP model for transportation problems, if there are 4 sources and 3 destinations, which of the following statements is true?

Consumers respond positively or negatively to an advertising : Consumers respond positively or negatively to an advertising stimulus. Determinants of forming a positive or negative attitude towards the advertised product include cognitive and affective processing. Consumers rely on cognitive and/or affective sys..

Which options seem the most feasible to implement and why : Assuming Dr. Desautels is unhappy with the bottom line of this budget, what options are available to change it? b) Which options seem the most feasible to implement and why?

Find a confidence interval for the proportion of americans : Find a 90% confidence interval for the proportion of Americans who would agree with this. Interpret your interval in this context. Explain what "90% confidence" means.

User Account

All Pages