Reference no: EM132956983

An online shoe retailer has only recently begun their email marketing efforts. They have collected 250 email addresses and have been sending emails twice a week to their entire email list for the last eight weeks. They have made no efforts to clean, segment, or optimize their email list in any way, but they realize--as you do--that the better the segmentation, the more effective their email marketing will be. Your job is to analyze the email data to answer the following questions, which will help segment the email list in ways that will help them save time, money, and better their customer relationship management

Problem 1. Which recipients should be removed from the email list, and why?

Problem 2. What is the best time of day to send emails? Why do you think that is?

Problem 3. Which offers seem to generate the best response? Why do you think that is?

Problem 4. The retailer is looking to segment this email list. Should it put men in one segment and women in the other and only send emails featuring the proper gendered shoe to those lists? Explain why or why not.

Problem 5. They will soon be running a sale on women's high heels. Which recipients on the list should receive this email, and why?