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An online shoe retailer has only recently begun their email marketing efforts. They have collected 250 email addresses and have been sending emails twice a week to their entire email list for the last eight weeks. They have made no efforts to clean, segment, or optimize their email list in any way, but they realize--as you do--that the better the segmentation, the more effective their email marketing will be. Your job is to analyze the email data to answer the following questions, which will help segment the email list in ways that will help them save time, money, and better their customer relationship management Problem 1. Which recipients should be removed from the email list, and why?
Problem 2. What is the best time of day to send emails? Why do you think that is?
Problem 3. Which offers seem to generate the best response? Why do you think that is?
Problem 4. The retailer is looking to segment this email list. Should it put men in one segment and women in the other and only send emails featuring the proper gendered shoe to those lists? Explain why or why not.
Problem 5. They will soon be running a sale on women's high heels. Which recipients on the list should receive this email, and why?
Which of the following is a disadvantage of decentralization?
Intra-entity sales had the same markup as sales to outsiders. Skillet still had 40% of the intra-entity sales as inventory at the end of 2011. What are consolidated sales and cost of goods sold for 2011?
Prepare adjusting entry for this company to recognize bad debts under each of the following independent asumptions. Bad debts are estimated to be 2% of credit sales.
On January 1, 2016, Sustco Ltd. purchased a piece of equipment for $19,000. At the time, management determined that the equipment would have a residual value of $3,000 at the end of its five-year life. Sustco has a December 31 year end and uses the s..
The Happy Day Care Center is considering an investment that will require an initial cash outlay of $300000 to purchase non depreciable assets that have a 10-year life. The organization requires a minimum 4-year payback. Assume that the investment gen..
On January 1, Snipes Construction paid for earth-moving equipment by issuing a $300,000, 3-year note that specified 2% interest to be paid on December 31 of each year. At what amount should Snipes record the equipment and the note? What journal entry..
The entity reported a deferred tax liability of 1,500,000 and a deferred tax asset of zero. What is the net deferred tax expense for the current year?
Langford issued 14 year bonds a year ago at a coupon rate of 6.9%. The bonds make semiannual payments. If the YTM is 5.2%, what is the current bond price
Journalize the transactions in Plymouth's General Journal. Purchased computer equipment at cost of $7,000, signing a six-month, 9% note payable for that amount.
Explain whether the non-disclosure by Canary Ltd of information about its operations in Somalia and Yemen would be material.
Seek Ltd has recently changed its target capital structure and expects to maintain. Calculate the weighted average cost of capital (WACC).
According to the Albrecht text, tips and complaints are not evidence of fraud. Instead, the claim is made that they are symptoms of fraud. Why is this so? Why might it not be true? What is your opinion?
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