What is the best path forward for golden chicken franchise

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Reference no: EM133320219

Question: What is the best path forward for Golden Chicken franchise?

Case Study: You are a head of supply chain for the Golden Chicken franchise - a Canadian chain of 360 quick service restaurants located in all major cities. Golden Chicken has been in business for over 30 years and its reputation is built on their famous line of chicken sandwiches that customers love. The company is also known for its support of local businesses, and its sourcing strategy is to buy most of the raw ingredients from local suppliers. This strategy led to a very stable network of suppliers and a strong relationship between Golden Chicken and its supply chain partners.

Recently the company started thinking about introducing healthier menu options to cater to changing customer preferences towards fresh fruits and salads. One of the options under consideration is to rebrand all stores from Golden Chicken to Vegan Crunch, and to switch from serving chicken sandwiches to serving only salads. The CEO of the company believes that this is a great new strategy that will make the customers happy and earn the firm a lot of money, however its impact on supply chain operations is poorly understood in the C-suite.

Reference no: EM133320219

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