Reference no: EM132987487
What is the best is Public opinion measures? Answers: collective preferences about government and politics. how the mass media influence political attitudes and preferences.individuals' knowledge about current political issues.
Which of the following best describes the approach taken by George Gallup when he founded the American Institute of Public Opinion?
Answers:
Maintaining independence from outside aid and sponsorship
Recruiting scholars and experts from prestigious universities
Solidifying personal links to senior members of Congress
Which of the following statements is correct regarding the early American polling?
Answers:
Newspapers did not publish polling results because readers were largely disinterested.
Polls were administered haphazardly and without concern for drawing a proper sample
Poll results were much more accurate than contemporary polling.
Polls were usually designed by academics and market researchers.