What is the basis of alan rugman argument

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What is the basis of Alan Rugman's argument that most multinationals are still more regional than global? What factors inhibit firms from becoming truly global? He believed for a company to be truly global it must have at least 20% of sales in each of three major economic regions: North America. Asia. and Europe. The most common reason forthis is distance. Distance can include many factors like language and currency barriers. political differences. Cultural differences, and infrastructure development. All of these dimensions of distance are multiplied by the actual geographical distance between countries.

Reference no: EM133186302

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