Reference no: EM131740367

Question: Mergers and Acquisitions The government challenged the acquisition by Procter & Gamble (P&G) of Clorox. Clorox was the leading manufacturer of liquid bleach at the time of the acquisition, accounting for 48 percent of the national sales. It was the only firm selling nationally, and the top two firms accounted for 65 percent of national sales. P&G is a large, diversified manufacturer of household products, with its primary activity being in the area of soaps, detergents, and cleaners. P&G accounted for 54 percent of all packaged detergent sales, and the top three firms accounted for 50 percent of the market. P&G is among the nation's leading advertisers. What is the basis for the government's challenge to this acquisition?