Reference no: EM13734810
The product is the city of Indianapolis for Super Bowl attendance in January 2012. As you may know, January is typically the coldest temperature month with frequent snow fall and is a stark contract to some of the previous Super Bowl warm weather locations (think of Miami in January). For this Key Strategy in Advertising assignment you are taking the role of the advertising agency executive responsible for the ad campaign to promote attendance at Super Bowl 2012 and the city of Indianapolis.
• Taking the role of the advertising agency executive responsible for this ad campaign, answer the following questions (adapted from
Arens, Schaeffer, & Weigold, 2012, p.204):
a. Who: How would you define the target audience?
b. Why: What is the basic problem the advertising must address? What are the objectives of the proposed advertising campaign? In other words, what are your trying to accomplish with the ad campaign
c. What: What are the product or service features that can satisfy the customer's needs? What are the key benefits to communicate?
d. Where and When: Where and when will the message be communicated?
• Paper length is four pages in the body of the paper.
• Use four references plus your course textbook to support your discussion in your paper, a total of five or more references.
|
Relevance to the study of work and family
: An APA-formatted title page with the working title you've chosen for your project. Describe the topic you've chosen and its relevance to the study of work and family.
|
|
Analyze the economy of at least two countries
: How do the economies of the countries you selected compare to the U.S. and is either of the selected countries still in an agrarian phase of economic development? An industrial phase? Explain.
|
|
Brief description of the organization
: Select a company for your Strategic Management Plan. In 1-2 paragraphs give a brief description of the organization you selected and the reason why you chose that particular company.
|
|
How would you overcome the barriers to communication
: How would you overcome the barriers to communication? Do you agree with the saying, "When in Rome, do as the Romans do" when it comes to doing business with another country?
|
|
What is the basic problem the advertising must address
: What is the basic problem the advertising must address? What are the objectives of the proposed advertising campaign? In other words, what are your trying to accomplish with the ad campaign
|
|
What are some of the considerations to keep in mind
: What are some of the considerations to keep in mind concerning how these different social and religious values and cultures have on food preparation.
|
|
Fiscal and monetary policy
: Since the Great Recession of the first decade of the 21st century, the deficit of the Federal government of the United States and a number of nations belonging to the European Union (PIGS) has been central in the debate over the best approach to f..
|
|
Describe the management practices in an organization
: How will accomplishing these objectives support your success in management? Evaluate the management practices in an organization
|
|
Data analysis for qualitative information
: As is the case with most decisions in public and nonprofit management, there often is not a "right" or "correct" answer. This is the case with qualitative measurement. Variables may be measured in a variety of ways. Some variables lend themselves ..
|