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What is the basic customer need provided by the ford fiesta

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Reference no: EM132501675

Question 1: What is the basic customer need provided by the Ford Fiesta?

Question 2: What is the key situation faced by Ford?

Question 3: List Ford's main strengths (consumer view)

Question 4: List Ford's main weaknesses (consumer view)

Question 5: State their central marketing objective

Question 6: Describe the typical customers purchasing cars (target markets)

Question 7: List 3 key numerical results Ford used to assess the effectiveness of their online campaign

Question 8: Make one value communication recommendation

Reference no: EM132501675

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