What is the balance theory and social judgment theory

Assignment Help Operation Management

Reference no: EM132232897

Consumer behavior

Attitude

What are different functions of attitudes (utilitarian, knowledge etc.)? How should advertisers design ads based on knowledge of attitudinal functions?

What is the principle of cognitive consistency? How do consumers reduce dissonance?

What is the balance theory? What is a balanced/imbalanced triad?

What is the Finshbein’s model? What are the marketing implications of the Fishbein’s model?

What is the theory of reasoned action? How to calculate behavior intentions?

What is the social judgment theory? What are assimilation and contrast effects? When is attitude change most likely according to the social judgment theory?

What is Elaboration Likelihood Model? What are the central route and peripheral route of persuasion?

What is product placement? What are the advantages and problems of using product placement?

Memory and Retrieval

What are different types of memory? What are their characteristics? What are the differences between them?

What is the organization of LTM? What is trace strength? What is spreading of activation? What is priming?

What are the two types of retrieval mistakes? What causes retrieval failure?

What is recognition, what is recall? What are the differences between them?

What determines retrieval? How retrieval can be enhanced?

Problem Recognition and Information Search

What is consumer decision making? What are the steps involved?

What is problem recognition? What is the ideal state? What is the actual state? What are the possible sources of ideal state?

What is internal information search? What kind of information is retrieved from internal search?

What are some factors increasing the possibility of consumers recalling a particular brand during internal search and including that brand in the consideration set? What are different kinds of consideration sets?

What is attribute recall? What determines whether a particular attribute will be recalled? What is the difference between accessibility and diagnosticity?

Is internal information search always accurate? What are some of the biases of information search?

Judgment and Decision Making Based on High Consumer Effort.

What are different models of decision processes? What is the difference between compensatory and noncompensatory models? What is the difference between brand processing and attribute processing?

Understand multiattribute model, additive difference model, conjunctive model, disjunctive model, lexicographic model and elimination-by-aspects model.

Reference no: EM132232897

Questions Cloud

Foreign exchange rate fluctuation-currency controls : Financial factors. Foreign exchange rate fluctuation; currency controls; balance of payments; foreign debt; taxation; accounting practices.

What are some aspects of globalization and capitalism : What are some aspects of globalization and capitalism that have contributed to the economic abuse of children in developing countries?

How is media and entertainment industry being disrupted : How is the media and entertainment industry being disrupted? In terms of corporate strategy, how are firms in the industry responding?

What you have read about public health law : Use what you have read about public health law to support your response - what argument would you use to justify your position

What is the balance theory and social judgment theory : What are different functions of attitudes? What is the balance theory? What is a balanced/imbalanced triad? What is the social judgment theory?

What is quality assurance : What is quality assurance, and why is it important in the context of a project? Compare and contrast 3 of what you consider to be the most appropriate types.

You gather information about the job context and environment : How would you gather information about the job context and environment? Explain what sources you would use and why.

Three most important elements of the general environment : Identify the three most important elements of the general environment that impact your organization.

Develop a scatter diagram with retention rate : write an overview of the association between retention and graduation. Why would economists be interested in this particular issue

User Account

All Pages