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What is the average defection rate for grocery store

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Reference no: EM13567021

What is the average defection rate for grocery store shoppers in a local area of a large city if they spend $50 per visit, shop 52 weeks per year, the grocery store has a 16 percent gross margin, and the value of a loyal customer is estimated at $2,500 per year?

Reference no: EM13567021

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