What is the author trying to persuade the audience to do

Reference no: EM133692795

Problem

Step I: Choose an Example

First, find a real-world example of your chosen genre for your Problem-Solution Proposal project (either an advocacy ad or a video PSA). You might find an example using internet search engines or through social media.

As you choose an example, keep in mind that the content of the example does not need to be related to the topic of your project. (You will create and design your own, original ad/PSA to accompany your problem-solution proposal project.)

Step II: Analyze and Compose

Next, in 1-2 paragraphs, analyze your chosen advocacy ad or a video PSA by responding to the following questions. Use specific examples to detail your answer.

Make sure to include the ad/PSA in your post by linking to it or pasting it into your response.

A. Who is the audience targeted? What are their defining characteristics related to the focus of the ad/PSA?

B. What is the author trying to persuade the audience to do or think?

C. How does the author use visual or design elements (images, space and layout, colors, type and font size, sound, or any other design feature) to reinforce the message?

D. What rhetorical strategies are used to reach the audience? Comment on the use of rhetorical appeals:

1. Logos: Does the ad/PSA present a clear message/slogan and call to action? Is the ad/PSA internally consistent, with the visual and verbal texts complementing each other? Does the ad/PSA seem rational in its description of the purpose?

2. Ethos: How is the composer of the ad/PSA gaining viewers' trust? What can be seen in the ad/PSA that makes viewers believe the composer has authority and knows what he/she is arguing?

3. Pathos: Does something about the ad/PSA inspire an emotional reaction in viewers? If so, what is provoking this reaction? What makes the use of pathos effective - or not?

Step III: Apply Learned Rhetorical Strategies to Your Own Project

In 1-2 paragraphs, answer the following questions about how you will compose your own advocacy ad/PSA in your project.

A. What are the key takeaways from analyzing the example ad/PSA for you?
B. What design techniques and rhetorical strategies do you hope to employ in the ad/PSA you are composing?
C. What pitfalls might you avoid?

Reference no: EM133692795

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