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Winnebagel Corp. currently sells 33,283 motor homes per year at $67,570 each and 9,518 luxury motor coaches per year at $102,877 each. The company wants to introduce a new portable camper to fill out its product line; it hopes to sell 22,305 of these campers per year at $12,729 each. An independent consultant has determined that if Winnebagel introduces the new campers, it should boost the sales of its existing motor homes by 2,400 units per year and reduce the sales of its motor coaches by 1,100 units per year.
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