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What is the advantage of launching a new product

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After all the data collection and subsequent analysis of the industry, the environment, the audience, the competition, and the financial forecast, a company is faced with the decision to go forward or not with a new product. Some say the decision is scientific, and therefore falls out of the analysis. Others say that the best insights are creative, based on "gut" feelings about an audience and a product that fulfills unknown needs.

What is the advantage of launching a new product on the basis of science OR on the basis of the creative discovery of unknown needs?

Reference no: EM132392027

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