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What is the advantage of a global brand team

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Reference no: EM132474930

  1. What is the advantage of a global brand team? What are the problems of using a team to advice and run the global strategy?
  2. For a brand such as Bank of America, Pantene, or Ford, how would you go about creating blockbuster global brand-building programs - for example, sponsorship, promotions, or advertising? How would you leverage those programs?

Please provide appropriate references in your answer.

Reference no: EM132474930

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