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What is the ads overall promotional message

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Reference no: EM132309409

Question: To continue building on your Key Assignment, complete the following for your Customer Satisfaction and Product Guarantee Plan.

Part of advertising is also about the appeal and brand promise of a certain image. Knowing what messages match the market is critical in the ad campaign. Check out a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:

• What is the ad's overall promotional message?

• Is there a brand promise? Do you believe the promise?

• Who do you think the ad is targeting?

• Why would a customer buy this product?

• Where would the customer use the product?

• How does the advertisement appeal to the customer's image of him- or herself?

• Would you buy the product or suggest it to your friends and family?

• Explain how the advertising copy appeals to the reader. Where is the call to action to buy?

• Do the visual or graphic images correspond to the copy? Why did it capture your attention?

• Include any other information that helps with the analysis.

Your evaluation should be at least 800 words. Add a copy of or a link to the advertisement.

Reference no: EM132309409

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