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What is the ad overall promotional message

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Reference no: EM132720992 , Length: Word count: 800

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Part of advertising is also about the appeal and brand promise of a certain image. Knowing what messages match the market is critical in the ad campaign. Check out a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:

Question 1: What is the ad's overall promotional message?

Question 2: Is there a brand promise? Do you believe the promise?

Question 3: Who do you think the ad is targeting?

Question 4: Why would a customer buy this product?

Question 5: Where would the customer use the product?

Question 6: How does the advertisement appeal to the customer's image of him- or herself?

Question 7: Would you buy the product or suggest it to your friends and family?

Question 8: Explain how the advertising copy appeals to the reader. Where is the call to action to buy?

Question 9: Do the visual or graphic images correspond to the copy? Why did it capture your attention?

 

Reference no: EM132720992

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