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What is the acculturation

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Reference no: EM131848313

Question: 1. What is acculturation? How does it differ from enculturation?

2. Who are acculturation agents? Give two examples.

3. Describe the processes involved when a person assimilates into a new host culture.

4. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?

Reference no: EM131848313

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