What is target market analysis

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Reference no: EM133654571

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Business system Swisslion Takovo is a modern food production company which bases its business upon values that it cherishes - care for people as well as socially responsible business. That is why business system Swisslion Takovo represents a desirable business partner in areas in which it does business as well as a manufacturer with a trustworthy product quality..„Swisslion" company was founded in 1997, and now it represents one of the leading multinational companies in Balkan region, containing manufacturing business units in Serbia, Macedonia, Bosnia and Herzegovina, trading branches in Montenegro, Bulgaria, Romania, Slovenia and Switzerland and with over 7000 employees. Portfolio of the Swisslion Takovo business system contains production of confectionary products, baby food, alcohol and non-alcoholic drinks, soups, pastas, ice-creams and processed meat products.For decades business system Swisslion Takovo bases its business upon values that it cherishes - care for people as well as socially responsible business. That is why business system Swisslion Takovo represents a desirable employer and business partner in areas in which it does business, innovation starter and a manufacturer with a trustworthy product quality. Vision of the business system Swisslion-Takovo is to keep the position of one of the top leaders in the confectionery market in Serbia and Balkan region as well, and by its work and developing the technology expend sphere of activity and develop a positive image about itself and its products, as successfully positioned trade marks. The wish of the Swisslion Takovo company is to be: A preferable, high quality and stable business partner An actuator of the entire Serbia's econimic development A synonym for the most powerful food industry in Southeastern Europe which contributes general goals of the community it belongs to.Swisslion Takovo's mission is - by wide and high quality range of products, giving our consumers more moments of enjoying in good tastes as much as possible, all of that by using healthy, natural and by expert checked raw materials, set by SL technology, and with support of the most modern processing equipment. The ways of successfully accomplishing our mission are: Investing in technological equipment and infrastructure Competent staff Good manufacturing practices (GMP) Premium quality raw materials. ( Make a business plan for swisslion company in international trade management. What is your marketing strategy for exporting eurokrem from serbia to canada? What is the target market analysis? Who are the clientele being targeted by the company? What is the marketing strategy to be used? And what is the marketing mix?

Reference no: EM133654571

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What is target market analysis : What is your marketing strategy for exporting eurokrem from serbia to canada? What is target market analysis? Who are the clientele being targeted by company?

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