Reference no: EM133236333

Problem:

• As an HR manager in a large hospital facing a nursing shortage, what measures might you take to address the shortfall?
• How will the aging population affect both the supply of health professionals and the demand for healthcare services?
• What is Talent Management? Furthermore, what role does OD in the strategy of HR?
• How is nurse workload related to nursing staffing?
• Name a few elements that make up a nurse's workload?
• What critical data are necessary to assemble before calculating nurse staffing needs?

1. Differentiate between missionary selling versus technical selling. 
2. Which type of sales position (missionary selling or technical selling) would you recommend for the following  scenarios.  Explain why:
   1. a four-gastroenterology practice that wants to maintain strong ties to its primary care referral physicians
   2.  medical device manufacturer for orthopedics that is trying to penetrate a new market with a new line of titanium shoulder implants and a new line of pediatric knee replacements for children who have suffered major traumas.  These are extremely technical products that will require extensive education in the office and surgical suites
   3. a health care data management firm that provides a program to hospitals for billing and quality assurance.
3. Define e-detailing.  For each of the following sales positions, state whether an e-detailing solution is appropriate and provide your rationale:
   1. a representative of a company that sells implantable knee joints. The company competes with DePuys, one  of the large manufacturers of implantable knee and hip joints
   2. a representative of disposables such as gloves and bandages, who calls on material managers for hospitals and group practices that run ambulatory surgery centers or free standing endoscopy units.