Reference no: EM133206132

'Founded in 2006, Xero now has 3 million + subscribers and is a leader in cloud accounting across New Zealand, Australia and the United Kingdom'.

Assume that you have graduated from RMIT University and set up your own business - ASM (Australia Sustainability Management) Consulting - a sustainability consulting firm. This business is the realisation of your business proposal generated when studying at RMIT after you have successfully completed several sustainability-related courses. Using the proposal, you had won the RMIT Business Medal Award and gave a good impression to one of the industry panel judges Steve Vamos, Chief Executive Officer from an Australian listed company, Xero. You intend to utilise this connection to expend your business opportunities. During your conversations with Steve Vamos, you learnt that the company is looking for a sustainability consulting service. You notice a heightened interest in the United Nations Sustainable Development Goals (SDGs) by Australian companies. Hoping to have Xero as your future client, you plan to offer a free case study analysis for Xero regarding its sustainability practices and provide recommendations for how SDGs should be adopted by the company. You hope Xero will like your analysis and engage you for future paid consulting works.

The tasks that you planned for the Case Study Analysis Report are as follows.

(Note: Xero is a real-life entity. All of your research, analysis, discussions and recommendations relating to this case study should be based on real- world information and condition. Submissions of your case study on companies other than the selected case company will result in zero marks.)

You plan to research and critical analyse the current situation, develop and justify a range of suitable solutions then recommend how the case company should address the sustainability opportunities as well as threats that the company is facing. You intend to address the following questions.

1. What is sustainability? Is the notion of sustainability relevant to the case company? Justify your answer.

2. What are SDGs? Are SDGs relevant to the case company? Justify your answer .

3. What are the specific (material) sustainability issues that the case company is facing? Justify your answer. Further, develop a strategic materiality matrix for the case company to illustrate your findings.

3. If sustainability and SDGs are relevant to the case company, how might the case company embed sustainability and SDGs in its operations and corporate activities? Develop possible solutions, justify your recommendations and provide actionable implementation plans.