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Remember the film promotion firm Surrender Media, whose president and founder decided in Module 4 that she wanted to take the company’s offerings in a different direction after promoting only independent films for seventeen years? After much work, Eliza Moore has developed a strategy for marketing the firm’s services to large studios in addition to smaller ones.
What main purpose should Surrender Media’s marketing plan accomplish?
In addition to answering the above question, answer two of the following as they relate to the marketing plan for Surrender Media:
What are the goals and strategy of the marketing plan?
Whom is Surrender Media trying to reach, and how will it reach them?
What is Surrender Media trying to communicate?
What marketing strategies and tactics will we use to achieve our goals?
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