What is strengh brand in choice of digital marketing tools

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Reference no: EM133230819

Assignment:

Digital marketing can refer to an individual IMC component along with others we've learned so far, but it can also refer to one of the media tools. So "Digital" in IMC can refer to both. Also, note that Social media is technically a subset of Digital marketing, but given its immense popularity and influence, it's been commonly discussed as a distinct IMC component.

Part 1.

We as consumers are constantly receiving messages from companies via multiple channels. Take the time and revisit your email inbox/spam, text messages, social media messages, etc. Select the one that you think has been put together by using a database. That is, search for an example of direct marketing.

Please answer the three subquestions

1) What kind of information about yourself did it contain?

2) What made you assume they relied on their database to generate the message for you?

3) What were they trying to achieve by using this direct marketing strategy?

If you can, please share the message by inserting an image of it in your answer. You can crop out critical personal information.

Part 2.

Among the various tools of Digital marketing (Mobile, Apps, Search engine, Websites, Email, UGC, Online video, Advergames, and Social media), what's the tool(s) that has been used most heavily in the Lululemon: Athletic apparel retailer?

And then research how your brand has been doing.

1) In comparison to your main competitor(s), what's the strength of your brand in the choice of digital marketing tools? Why do you think your brand can keep on using the tool(s)?

2) In comparison to your main competitor(s), what's the weakness of your brand in the choice of digital marketing tools? Why do you think your brand should improve/change the tool(s)?

Reference no: EM133230819

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