Reference no: EM132867479
1. Visit StreetSounds' eBay Storefront. What types of items do you see? Are there any auctions?
2. What is StreetSounds' seller rating? How important is customer service to their success?
3. Look up Selling Manager Pro on eBay's site. Compare the free and paid versions. If you were an seller, which version would you opt for?
4. What do social networks, auctions and portals have in common?
5. What are the four defining elements of a social network - online or offline?
6. Why is Pinterest considered a social network, and how does it differ from Facebook?
7. Why are mobile social networks growing so fast?
8. What are two measures that can be used to understand the importance of social networks and to compare them to other Internet experiences?
9. List and describe four different types of auctions.
10. How does a Name Your Own Price auction, such as Priceline's, work?
11. List and briefly explain three of the benefits of auction markets.
12. What types of products are well suited for an auction market? At what points in the product life cycle can auction markets prove beneficial for marketers?
13. Why has Yahoo! struggled in the last 3 years?
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