What is strategic communication

Reference no: EM133513452

Discussion Post: Management

What is Strategic Communication?

Strategic communication involves distributing a message to a target audience in order to achieve a particular outcome.

In our readings and discussion in this module, we will consider how a strategic approach can be beneficial to PR practitioners developing communication campaigns. We'll also look at the first stage of a strategic process, assessing:

1. The problem

2. The target audience

3. Communication resources that are available to PR practitioners (see the section below on communication theories, one type of resource that can serve as a helpful guide during the planning stage)

4. Relevant conditions that could impact the plan: Social, political, and/or economic

Reference no: EM133513452

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