What is state-of-mind segmentation

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Reference no: EM133247588

Case: Based on chapter 5- Market Segmentation and Target Marketing in the textbook: Dees, W., Walsh, P., et. al (2021). Sport Marketing (5th ed.). Human Kinetics.

Question 1: What is state-of-mind segmentation?

Question 2: What ad for a sports product appeals to a state-of-mind segment? Discuss your findings with citations.

Question 3: How does the ad you chose for question 2 relates to chapter 5?

Requirements: Reference material is required in your initial post. You must cite the course textbook PLUS at least one other acceptable external source.

Reference no: EM133247588

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