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Starbucks marketing strategy: Delivering "The Starbuck's Experience"
Synopsis
Question 1: What is Starbucks really selling? What are customers really buying? How and how deeply do customers relate to Starbucks brand?
Question 2: If you worked as a Starbucks operations manager, financial analyst, IT specialist, or human resources manager, why would it be important for you to understand Starbucks's marketing strategy?
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