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What is starbucks international strategy

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Reference no: EM132392992

Based on the case Tata Starbucks from the textbook:

a) Provide an answer (400-500 words) to the following questions:

1. Why is India an attractive market for Starbucks?

2. What is Starbucks's international strategy? Is it more of adaptation or standardization?

3. Why did Starbucks enter India with a joint venture?

Attachment:- TATA STARBUCKS.rar

Reference no: EM132392992

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