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What is standardization vs. customization debate

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Question 1. Why would a company choose to enter the International Marketplace? What are some of the modes of entry? What is the standardization vs. Customization Debate?

Question 2. Discuss the consumer decision making process. How did you use this in making your decision to attend Briarcliffe College?

Question 3. Discuss the ethics of marketers and marketing in 2014. What is the most important issue to you? Why? Give a grade overall to American companies (A to F pluses and minuses included).

Reference no: EM132734762

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