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What is southwest airlines pricing strategy

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Reference no: EM131698432

QUESTIONS (Answer ALL 3 Questions)

1) What was Southwest Airline's initial target market when the company entered the airline industry in 1972? How - and why - has this changed?

2) What external factors affect pricing in the airline industry? How do these impact Southwest?

3) What is Southwest Airlines' pricing strategy? What internal factors have enabled Southwest to pursue this strategy?

Reference no: EM131698432

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